WE'RE RAISING.
HERE'S THE TRUTH.
No hockey-stick projections. No inflated user counts. Just an honest look at what we're building, why it matters, and what we need to get there.
A ₹65,250 CRORE MARKET
BUILT ON BROKEN LOGIC
1.33 Cr+ students across 10+ exams. Bottom-up ARPU × student pool, validated with industry reports.
WHY THE MARKET IS RIPE FOR DISRUPTION
1 Teacher : 200 Students
Personalized guidance is physically impossible at scale in coaching institutes
₹1.5L–₹3L per year
Average coaching cost — unaffordable for 70%+ of aspirants from Tier 2/3 cities
Static content, no feedback loop
YouTube lectures and PDFs don't adapt to where a student is actually stuck
Doubt wait times of 24–48 hrs
Students studying at 11 PM have zero support — the exact time they need it most
WHY WE WIN
Adaptive by Design
A platform that intuitively reshapes its features to match your unique learning pace — not a static course, a living system.
Premium Quality, Fraction of Cost
Quality that contests with ₹2L+ coaching institutes at a fraction of the cost. AI makes this possible.
Connected Learning Ecosystem
Moving beyond standalone features to power a fully connected learning ecosystem — doubt solver, analytics, and daily plan in one flow.
WHY NOW
/// FIVE FORCES CONVERGING AT ONCE
India's competitive exam prep has never had a credible AI-native challenger. Every incumbent is retrofitting old software on new buzzwords. The first-mover window is open — but 12–18 months wide at most.
Traditional coaching's value proposition is collapsing. Parents who spent ₹1.5L–₹3L per year saw no guaranteed results. They are actively searching for something that actually adapts to their child.
The cost of building intelligent, personalized learning at scale has dropped dramatically in the last 24 months. What required a large engineering team two years ago, two founders can now ship in weeks.
We have not done a single outbound sales call. Institutes and foundations are reaching out to us for commercial access. That is pull, not push — and it tells us the market is ready.
Tier 2 and Tier 3 India is now online. Over 55% internet penetration in smaller cities means the student who couldn't afford Kota now has a smartphone, a goal, and no good tool to help them.
HOW WE SCALE
/// THREE PHASES, ONE DIRECTION
2-channel approach: Digital (Google & Meta, student + institute targeted) + Traditional (parent-targeted posters & newspapers in coaching cities)
3 developers + 1 marketing head. Scaling infrastructure to handle 100k downloads by FY26 without latency degradation.
Expand from JEE/NEET to 3 new exams for FY26. Institutional dashboard for organic B2B leads already in pipeline.
THE FUNDING ASK
Several institutes and foundations have contacted us for commercial use of our application. With effective marketing and the right team, we believe we can achieve 20,000 users by May 2026.
Product Development
50%AI model fine-tuning, adaptive test engine v2, iOS app, web platform, 3 new exam categories by FY26
Hiring Key Staff
33%3 developers + 1 marketing head to scale to 100k downloads by FY26
Marketing & Growth
17%Digital campaigns via Google & Meta, traditional outreach in Kota, Hyderabad, Delhi coaching hubs
We're not pitching you a vision. We're showing you a scar.
We sat in those 200-person coaching rooms. We paid ₹2L+ each. Attended the same lectures, got the same notes, left with the same confusion. It wasn't a motivation problem — it was a personalization problem. No one knew where we were stuck. No one had the time to find out.
We tried every app out there. Too generic. Too expensive. Too static. None of them felt like they actually knew us.
So we built PrepNexus — not because we saw a market gap in a report, but because we were the customer who couldn't find what they needed. Three months in, 300 downloads, 54 monthly active users — all organic. Institutes are calling us. Students are staying.
We're not asking you to believe a spreadsheet. We're asking you to back two people who are angry about a real problem and technically capable of fixing it.
WHO'S BUILDING THIS
Product built by developers who lived this journey and went through the same failures themselves.
JEE aspirant turned full-stack developer. Obsessed with "Innovation & Perfect Learner Experience". Drives product vision and growth.
JEE veteran from Kota, C++ developer obsessed with "Building AI features that matter". Architected the doubt-solver pipeline and adaptive test engine.
LET'S TALK
If our thesis resonates, reach out directly. We reply to every serious inquiry.
anubhav@prepnexus.in
Read our founding story